STEPHANIE LANIER
The exploration of data-driven solutions, story-telling, and continuous improvement
Digital marketing professional with 10 years of experience in Digital Marketing Operations and Database Management. I specialize in thought leadership of data-driven digital media solutions, building relationships and streamlining processes across teams.
MY SPECIALIZATIONS
Modern marketing establishes customer loyalty by developing a convenient and anticipated experience across all brand touchpoints. My passion for data and automation with the structure of Agile project management will help streamline your marketing efforts for a unique and personal experience.
EMAIL MARKETING & AUTOMATION
Design & Experience
The customer journey is crucial to any healthy funnel, but even more crucial if building an experience your audience will respond to. My skills will help you build a marketing automation strategy that will drive your audience to become your biggest champion.
OPERATIONAL EXCELLENCE
Process & People
The customer experience is driven by many moving parts all coming together as one. The holistic analysis of process between teams and touchpoints can make the difference in driving results across your team.
PROGRAM MANAGEMENT
Grow and Achieve
Ensuring your team is planning for the future success of large scale programs is crucial to the stepping stones and development needed to meet goals and keep your team evolving.
PRODUCT MANAGEMENT
Engage and Influence
Becoming the SME in your space defines the level of knowledge and success of the products stakeholders handle. By viewing software platforms as products, and enhancements as features we are able to drive the success of the business and ensure our technology is always adapting.
MARKETING AUTOMATION CERTIFICATIONS
I have experience various different CRM's, most notably with Hubspot, Salesforce and Marketo.
STEPHANIE LANIER
January 2021- 21814954
